Dropbox Buys E-Commerce A/B Testing Service Predictive Edge, Shuts It Down

Drop it like its hot

TechCrunch

Dropbox has made another acquisition: Predictive Edge, a startup that had built a way to personalise e-commerce offerings, along with dynamic pricing, for marketers to send out to users and run A/B tests around them.

The service will be shut down, and the founders will be working on something different, as they note in an announcement on the site:

Predictive Edge is joining forces with Dropbox!,” the company writes. “Going forward we’ll be focused on solving problems outside the world of A/B testing. As of today, you can no longer sign-up for our service, and we’ve informed current customers that our product will no longer be supported. Many thanks to you all for your feedback & support, and here’s to a new chapter!

A new — and intriguing — chapter. The founders note that they’re not continuing to develop this product, and it’s tempting to wonder how and if any of that technology…

View original post 177 more words

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