With Apple’s Novel Acquisition, A Chance To Reinvent The Book

TechCrunch

Apple’s acquisition of BookLamp, a Boise, Idaho-based startup billed as a “Pandora for Books,” is a key move in the battle over the future of our printed-and-bound friends. When we combine this information with the rumors swirling around a potential smartwatch product from Apple, we can start to gaze into the future of publishing.

Well, okay, maybe not.

But these sorts of analytical tools are indeed the first step in an attempt to rebuild the concept of the book. BookLamp’s goal through its Book Genome Project was to categorize every single line of text on a host of different dimensions, from level of sexual content to the types of themes and motifs an author used in his or her writing.

Once all of that data was compiled and analyzed, the company could use its algorithm to definitively recommend an enjoyable book to read. Apple’s acquisition of the…

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